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In marketing your business, we all know that a solid digital presence is crucial in magnetising your soulmate clients. Many turn to social media — it’s a great avenue for engaging with your target prospects, after all! But when you are so laser-focused on your social media accounts, it can be so easy to overlook […]

Many people underestimate just how wide and diverse LinkedIn’s user base is. In fact, LinkedIn’s statistics show that over 1 billion people in 200 countries and regions worldwide are using the platform right now, making it hard to stand out in this wide sea of users. 2 million posts, articles, and videos are published on

Many may overlook the power of email with all the messaging and social media platforms available on the internet — but email remains a powerful tool for businesses and individuals alike. The statistics don’t lie, as 60% of consumers in 2024 have bought a product or a service… all thanks to email marketing! But what

Ever chanced upon a website that takes ages to load? How about one that screams chaos and disorder? Spotted a typo as soon as you reached the landing page? Oh boy, we’ve got some things to clean up! Now that everything’s online, more and more mindful consumers can very easily look up your brand, visit

The holidays can be hectic. For the majority of us, the approaching holiday season will probably herald a frenzied race to the finish line. December signals a change of momentum – many businesses and consultants won’t be able to continue working at their regular pace. Some are lucky to have full control of their calendar

It’s not enough that you offer valuable products and services. Your audience needs to know you exist. Having a solid online presence not only gets your brand noticed but also promotes trust with your potential and current customers. Here are a few tips to get you started: 1) Be mobile friendly. Trends in current research

What is a landing page? Considering to have a landing page? First, you’d have to know what it is and why you’d need it.  A landing page, is yes, similar to a website, except it is created for one CLEAR purpose – to convert visitors into leads.  And when visitors “land” on your landing page,

Are you already in Linkedin – or are you about to make your own account? If your target clientele are CEOs, executives, and business professionals, your Linkedin profile has to stand out from the rest!  Here are 8 simple steps to land your ideal client using your Linkedin account. 1) Upload your headshot. Make sure