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Creating a Strong Brand Identity in the Digital Age: How To Stand Out in a Seemingly Oversaturated Digital Age

As social media platforms become increasingly overcrowded with content, creating a strong brand identity is more crucial than ever for brands to stand out. In fact, according to research, 64% of consumers believe that shared values play a vital role in building a trusted relationship with a brand.  By establishing a robust brand identity, brands …

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2022 Holiday Survival Guide for Business Owners

Surviving the Holidays: A Guide for Business Owners and Independent Marketing Consultants

The holidays can be hectic. For the majority of us, the approaching holiday season will probably herald a frenzied race to the finish line. December signals a change of momentum – many businesses and consultants won’t be able to continue working at their regular pace. Some are lucky to have full control of their calendar …

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