What is a landing page?
Considering to have a landing page?
First, you’d have to know what it is and why you’d need it.
A landing page, is yes, similar to a website, except it is created for one CLEAR purpose – to convert visitors into leads. And when visitors “land” on your landing page, there’s only one clear Call-to-Action – unlike a website where there are heaps of buttons to click on.
Landing pages would be like a succinct way to showcase who you are, what you offer, and how to get in touch with you. It usually has an opt-in form for visitors to fill-in, allowing you to build leads for future offers, product launches, new services or whatever is in your pipeline. This could also be your starting point in building a website!
Landing pages are often the first step on your sales funnel – the process where your prospects turn into clients — so they are incredibly important!
According to Smart Bug Media, here’s how landing pages do their magic:
1. A person sees a call to action and ends up on your landing page with a fillable form in it.
2. The person fills out your form, which converts them from a visitor into a lead. (Yay!)
3. The information from the form fields is then stored in your leads database. You can now know if the person is your ideal client and what their contact information are!
4. You market to the contact or lead based on what you know about them. Marketing to your leads often comes in the form of free resources and email newsletters!
How do you make a landing page?
You can use the following page builders to make a landing page:
→ WordPress + Elementor
→ Beaver Builder
Some objectives to keep in mind before creating a landing page:
Know your buyer persona(s). Buyer personas are often semi-fictional descriptions of your target clients. It is advised that your landing page will cater to just one of your buyer personas to ensure that your efforts will be more concentrated and focused – targeting multiple personas will make your content harder to resonate with and might decrease the odds of your visitors converting into leads.
Know what content you’ll put on the site. Plan thoroughly on what content you’d want to show or offer to your prospects. Make sure that your content is valuable and informative and will tackle your target clients’ pain points.
Make your goals clear. What are the things that you want to achieve? List them down and make sure you’d tick them all out when your landing page goes live.
Get ideas from reference sites. Stand on the shoulders of giants. Gather ideas from other websites and get inspiration from your competitors on what you should put on your landing page.
Need help building your landing page? You’ve come to the right place. Contact us for a quick call to see if we are a good fit.